Wayfindr is a non-profit organisation, we are creating a benchmark in standards for digital wayfinding on mobile devices. We want to empower vision impaired people to overcome isolation, through audio based navigation. We have created the world’s first internationally-approved standard for accessible audio navigation.
There are an estimated 285 million people worldwide living with sight loss.
This can often lead to isolation, poverty and depression. Of the estimated 2 million vision impaired people in the UK, almost half say they would like to leave their home more often. At the moment many vision impaired people are unable to travel independently, instead relying on other people to help them get around or just not venturing out at all.
What if vision impaired people were empowered to navigate independently using the smartphone they already have in their pockets?
This was the challenge investigated by the Royal London Society for Blind People’s (RLSB) Youth Forum and ustwo in 2014. We soon discovered that yes, this was possible. There and then we knew this was going to be life changing. Wayfindr was formed.
Director at Wayfindr, Florence is also Director of Corporate Development at Royal London Society for Blind People (RLSB), she's had this role since 2011. Florence’s career started in the private sector in advertising, working on international accounts before moving to business development for internet services and online training. She created the National Skills Academy for Sport in 2008, backed by all employers in the sector.
Tiernan is the Head of Public Affairs and Standard at Wayfindr. Before joining Wayfindr, Tiernan spent several years in Brussels working in public affairs, mainly on technology policy, including standards in the areas of cloud computing and cybersecurity. He has also worked on policy development for the UK’s largest business advocacy organisation.
Rick Holland CFRE MInstF is Major Gift Fundraiser at Wayfindr. Throughout his career, Rick has developed and implemented multi-million fundraising programmes and capital appeals at a variety of organisations, raising significant gifts from individuals, foundations, and businesses. Rick advocates a strong "culture of philanthropy" and promotes impactful and transparent big-gift fundraising as he works with his clients to build strong relationships with supporters.
Eventually it won't just be the Underground, we could also use National Rail on our own as well. It could then be expanded to city level, to restaurants, to shops and that would be really revolutionary. That would change our lives I think. We wouldn't need any assistance to get anywhere.- Ruksana, RLSB Youth Forum Member