About Wayfindr

Wayfindr is a non-profit organisation, we are creating a benchmark in standards for digital wayfinding on mobile devices. We want to empower vision impaired people to overcome isolation, through audio based navigation.

Wayfindr Open Standard

Emerging indoor navigation technologies such as Bluetooth Low Energy (BLE) Beacons hold the key to opening up the world for vision impaired people. However, in order to achieve the greatest impact globally, there is a pressing need to develop a consistent standard to be implemented across wayfinding systems. This will truly open up a world where vision impaired people are no longer held back by their sight loss, removing barriers to employment, to seeing friends and family and engaging in their community.

The Wayfindr Open Standard aims to do just that. As the Open Standard develops it will give venue owners and digital navigation services the tools to implement high quality, consistent, audio wayfinding solutions. It includes an open-source demo app that enables people who download it to use BLE beacons to understand and implement the open standard with real users, in real contexts, in real time.

In May we released the first Working Draft, after trials in London and Sydney. We are now working on the next iteration of the Open Standard, which will involve more trials and input from the Wayfindr Community.

Explore the Open Standard

Eventually it won't just be the Underground, we could also use National Rail on our own as well. It could then be expanded to city level, to restaurants, to shops and that would be really revolutionary. That would change our lives I think. We wouldn't need any assistance to get anywhere. - Ruksana, RLSB Youth Forum Member

How we are building the Wayfindr Open Standard

Off the shelf technology


Hypothesis driven


Community led

Hypothesis Driven

We are building the Open Standard using a hypothesis backlog. This is a series of assumptions we make which we then test. For example:

“We believe that vision impaired people will need intermediate feedback between two waypoints that are far apart so that they feel confident they are following the right route.”

We plot these hypotheses from high risk to low risk, and known to unknown. We use this to prioritise what we will investigate in our live trials. We validate if these are true based on our observations and the user feedback during the research trials. If it is true then it becomes part of the draft open standard, if not then we rework it and it returns to the backlog.

  • Real users
  • Real settings
  • Real time iteration

Florence Orban portrait photo

Florence Orban

Director at Wayfindr, Florence is also Director of Corporate Development at Royal London Society for Blind People (RLSB), she's had this role since 2011. Florence’s career started in the private sector in advertising, working on international accounts before moving to business development for internet services and online training. She created the National Skills Academy for Sport in 2008, backed by all employers in the sector.

Photograph of Tiernan Kenny

Tiernan Kenny

Tiernan is the Head of Public Affairs and Standard at Wayfindr. Before joining Wayfindr, Tiernan spent several years in Brussels working in public affairs, mainly on technology policy, including standards in the areas of cloud computing and cybersecurity. He has also worked on policy development for the UK’s largest business advocacy organisation.

Photograph of Rick Holland

Rick Holland

Rick Holland CFRE MInstF is Major Gift Fundraiser at Wayfindr. Throughout his career, Rick has developed and implemented multi-million fundraising programmes and capital appeals at a variety of organisations, raising significant gifts from individuals, foundations, and businesses. Rick advocates a strong "culture of philanthropy" and promotes impactful and transparent big-gift fundraising as he works with his clients to build strong relationships with supporters.

A joint venture between RSBC and ustwo.