About Wayfindr


Wayfindr is a non-profit organisation, we are creating a benchmark in standards for digital wayfinding on mobile devices. We want to empower vision impaired people to overcome isolation, through audio based navigation. We have created the world’s first internationally-approved standard for accessible audio navigation.

Our team


Florence Orban portrait photo

Florence Orban


Director at Wayfindr, Florence is also Director of Corporate Development at Royal Society for Blind Children (RSBC), she's had this role since 2011. Florence’s career started in the private sector in advertising, working on international accounts before moving to business development for internet services and online training. She created the National Skills Academy for Sport in 2008, backed by all employers in the sector.

Photograph of Tiernan Kenny

Tiernan Kenny


Tiernan is the Head of Public Affairs and Standard at Wayfindr. Before joining Wayfindr, Tiernan spent several years in Brussels working in public affairs, mainly on technology policy, including standards in the areas of cloud computing and cybersecurity. He has also worked on policy development for the UK’s largest business advocacy organisation.

Photograph of Rick Holland

Rick Holland


Rick Holland CFRE MInstF is Major Gift Fundraiser at Wayfindr. Throughout his career, Rick has developed and implemented multi-million fundraising programmes and capital appeals at a variety of organisations, raising significant gifts from individuals, foundations, and businesses. Rick advocates a strong "culture of philanthropy" and promotes impactful and transparent big-gift fundraising as he works with his clients to build strong relationships with supporters.

Yannis photo

Yannis Psomadakis


Yannis is the Technical Project Manager at Wayfindr, leading on trials and user research. Before joining Wayfindr, Yannis worked in digital project and product management for a range of companies, from startups to international corporates. Before this, he was a product owner and project manager in investment banking for more than 15 years. Yannis is also a Project Manager at RSBC and a Professional Coach at City University.

Explore the Open Standard

Eventually it won't just be the Underground, we could also use National Rail on our own as well. It could then be expanded to city level, to restaurants, to shops and that would be really revolutionary. That would change our lives I think. We wouldn't need any assistance to get anywhere. - Ruksana, RLSB Youth Forum Member

A joint venture between RSBC and ustwo.