About Wayfindr

Wayfindr is a non-profit organisation, we are creating a benchmark in standards for digital wayfinding on mobile devices. We want to empower vision impaired people to overcome isolation, through audio based navigation.

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Wayfindr Job Roles


Major Donor Lead – Wayfindr

Reports To: Director of Corporate Development, Wayfindr


Direct Reports: None


Salary: £45 – £50K (dependent on skills and experience)


Hours: We would consider applicants who wish to work on a part-time, consultancy or full-time basis.


This is a fantastic opportunity to lead on major gifts in a small award winning startup backed by Google.org.  Our vision mission is to empower vision impaired people to travel the world independently and Wayfindr is the first open global standard for audio wayfinding.

You will be driven to transform Wayfindr’s major donor fundraising and improve the quality, number and size of asks and gifts, working closely with the Trusts & Statutory Fundraising Manager to ensure a cohesive and structured approach to Trusts and Foundations.


You will have the ability, skills and experience to grow the income in line with the fundraising strategy for the organisation to twice the direct costs of this role during 2017 and to raise £100,000 net of direct costs in 2018.


If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 15 March 2017.

Key Tasks and Main Duties


Major Donor Identification


1. To devise, implement and develop a Major Gifts strategy that maps out how to find and exploit new opportunities
2. To run a portfolio of major donors personally and lead the team by example in securing income
3. To identify products, services or messages that will appeal to a wide range of potential major donors and to work with the organisation to develop appropriate information and collateral to support approaches
4. To determine the right level of ask for each donor
5. To determine the optimum time and methods to make approaches and to enlist the support of others within the organisation who could strengthen the approach
6. To ensure all approaches are done in accordance with good practice and in line with the values of the organisation
7. To ensure all information is recorded in an accurate and timely manner on the relevant database system
8. Be individually accountable for the delivery of an element of the budget.
9. Ensure that there is effective and regular, timely and accurate reporting against plans, budgets and objectives in line Wayfindr as a whole.


Major Donor Stewardship


10. To make or facilitate appropriate asks
11. To ensure approaches and contact are made appropriately
12. To ensure donors are acknowledged, thanked and kept informed to the highest standard
13. To ensure donors feel valued and appreciated by the organization
14. To develop and improve relationships with donors and potential donors to support a long term relationship
15. To seek to progress donors on a journey developing long term commitment & support


Strategic Planning


16. To develop a strategy for growing major donor income
17. To ensure the strategy for major donor income meshes with the wider fundraising and organisational strategy and ensure it receives suitable attention & support
18. To work with others in the organisation to develop a group of individuals who are able and willing to make approaches and introduce potential donors
19. To ensure budgeting and planning are of the highest standard




20. To act as an ambassador for Wayfindr
21. To show a commitment to the aims and objectives of Wayfindr
22. To show an empathy with those we seek to help
23. Work with the Chief Executive and Senior Management Team to deliver the above.
24. To ensure that equality and diversity is embedded in all activities
25. Be responsible for promoting and safeguarding the welfare of the organisation’s beneficiaries and all other children and young people/vulnerable adults that have contact with the organisation
26. Other duties as required

Person Specification

Education and Training

To degree level or significant relevant experience and membership of IOF

Skills and Experience




Experience of leading a major donor function

Personal experience of securing substantial donations from HNWI of at least £25,000 and preferably substantially more

Experience of working in a senior role within the Sector

Experience of successfully applying for substantial grants from private family Trusts and Foundations

Knowledge of fundraising databases and the value of researching donors

High levels of numeracy skills including identifying and analysing trends

A strong and persuasive personality with the ability to move and motivate audiences and individuals

Experience of using a Customer Relationship Management (CRM) system to store donor information.


Proven experience of working to deliver high performing events with a focus on both the donor and ROI

Experience of developing and maintaining a persuasive Case for Support and project briefs

If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 15 March 2017.


Head of Public Affairs and Standard


Reports to:          Director of Corporate Development

Direct reports:     Digital Marketing Apprentice

Location:             London + some travel

Salary:                  £48,000 per annum (dependent on skills and experience)

Contract:             12 months Full time fixed-term contract


Do you want to help drive the next phase for a multi-award winning Tech for Good company, backed by Google.org, Comic Relief and based in tech city?

Wayfindr has created the world’s first International Open Standard for audio-wayfinding. This is an influential role within a small award winning start-up, with the opportunity to work with the Royal Society for Blind Children, the innovative digital product studio ustwo, Transport for London, and the ITU (International telecommunications union) to make cities accessible and in turn empowering vision impaired people to travel the world independently.

If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 22 March 2017.


Primary Objectives

As a key member of the team, you’ll be charged with developing and implementing a public affairs communication strategy to promote the adoption of Audio Based Navigation by major stakeholders across the sectors of transport, retail, tech companies and public bodies. This will be on an international scale, with a focus on the UK, Europe and USA.

Your experience and knowledge will give you the platform to be able to liaise with a range of stakeholders from government ministers to policy officers at vision impairment charities, influencing their decision making around the installation of indoor audio navigation in the environments they are responsible for.

Significant experience of developing communications strategy in a public affairs context is essential and you will demonstrate an in-depth understanding of transport infrastructures and accessibility policy.  A knowledge of digital innovation in the context of smart cities would be useful.

Established relations with relevant officials and opinion formers are a must and you will be a strong writer and presenter, skilled in producing high quality written work, articulating messages clearly and concisely, and making representation at senior level both internally and externally.

In your role you will also facilitate the development of the Wayfindr Open Standard for Audio Based wayfinding, and publish an update in Q3 2017 to inform submission to ITU in December 2017. This will include a desktop review of all technologies for audio wayfinding related systems in order to identify the key technology stakeholders


Key Responsibilities and Duties

  • Research, develop and put in place processes to deliver a public affairs strategy
  • Develop and maintain a stakeholder map in line with the objectives on adoption
  • Manage a stakeholder database and report on progress against prospects
  • Create reports into target stakeholders position on accessibility and their environment and recommended policy approaches
  • Consolidate insight reports on policy and industry developments that will affect Wayfindr
  • Create a set of communications and reasons to support pitch documents that can be adapted in line individual stakeholder policy and needs.
  • Represent Wayfindr at meetings and events
  • Design consultation document and agree process
  • Consultations with key stakeholders and wider community to inform submissions to ITU
  • Secretariat for consultations
  • Collating proposed changes to the standard for submission to ITU
  • Gathering and validation of insights from live and laboratory trials of audio wayfinding instructions
  • Finalise and publish updates to the standard
  • Monitor backlog of assumptions to be validated
  • Develop and maintain a review of key technology stakeholders for the standard
  • Assist and educate stakeholders in using the open standard and advise clients on why and how to use the standard


Qualifications, skills and experience

  • Degree level and relevant professional membership
  • Experience of developing public affairs strategies and ability to implement them
  • Excellent stakeholder management skills
  • Excellent writing and speaking skills
  • Excellent interpersonal and influencing skills
  • Great networking skills
  • Information gathering and interpreting
  • Political and government knowledge of the UK, Europe and USA desirable
  • Knowledge of digital innovation in smart cities desirable
  • Experience and track record in leading successful public consultations for public standards
  • knowledge of how public standards are developed and maintained
  • knowledge of mobility and orientation for vision impaired people useful
  • good project management

If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 22 March 2017.

Wayfindr Open Standard

Emerging indoor navigation technologies such as Bluetooth Low Energy (BLE) Beacons hold the key to opening up the world for vision impaired people. However, in order to achieve the greatest impact globally, there is a pressing need to develop a consistent standard to be implemented across wayfinding systems. This will truly open up a world where vision impaired people are no longer held back by their sight loss, removing barriers to employment, to seeing friends and family and engaging in their community.

The Wayfindr Open Standard aims to do just that. As the Open Standard develops it will give venue owners and digital navigation services the tools to implement high quality, consistent, audio wayfinding solutions. It includes an open-source demo app that enables people who download it to use BLE beacons to understand and implement the open standard with real users, in real contexts, in real time.

In May we released the first Working Draft, after trials in London and Sydney. We are now working on the next iteration of the Open Standard, which will involve more trials and input from the Wayfindr Community.

Explore the Open Standard

Eventually it won't just be the Underground, we could also use National Rail on our own as well. It could then be expanded to city level, to restaurants, to shops and that would be really revolutionary. That would change our lives I think. We wouldn't need any assistance to get anywhere. - Ruksana, RLSB Youth Forum Member

How we are building the Wayfindr Open Standard

Off the shelf technology


Hypothesis driven


Community led

Hypothesis Driven

We are building the Open Standard using a hypothesis backlog. This is a series of assumptions we make which we then test. For example:

“We believe that vision impaired people will need intermediate feedback between two waypoints that are far apart so that they feel confident they are following the right route.”

We plot these hypotheses from high risk to low risk, and known to unknown. We use this to prioritise what we will investigate in our live trials. We validate if these are true based on our observations and the user feedback during the research trials. If it is true then it becomes part of the draft open standard, if not then we rework it and it returns to the backlog.

  • Real users
  • Real settings
  • Real time iteration

Umesh Pandya portrait photo

Umesh Pandya

Co-founder and CEO at Wayfindr, Umesh is passionate about making “inclusive not exclusive” digital products. Previous to this role he was a senior member of staff at ustwo’s London studio. Alongside leading client projects, he founded the Invent Time programme which investigated ways to bring positive change to people’s lives using readily available off the shelf technology.

Florence Orban portrait photo

Florence Orban

Director at Wayfindr, Florence is also Director of Corporate Development at Royal London Society for Blind People (RLSB), she's had this role since 2011. Florence’s career started in the private sector in advertising, working on international accounts before moving to business development for internet services and online training. She created the National Skills Academy for Sport in 2008, backed by all employers in the sector.

Andy Devine

Andy Devine

Andy is an experienced copy writer and editor, he has joined Wayfindr as their Communications Officer. He previously worked at Penguin Random House.

A joint venture between RLSB and ustwo.