Wayfindr Job Role – Major Donor Lead

March 2, 2017

Reports To: Director of Corporate Development, Wayfindr


Direct Reports: None


Salary: £45 – £50K (dependent on skills and experience)


Hours: We would consider applicants who wish to work on a part-time, consultancy or full-time basis.


This is a fantastic opportunity to lead on major gifts in a small award winning startup whose mission is to transform independent travel for vision impaired people on a global scale.  You will be driven to transform Wayfindr’s major donor fundraising and improve the quality, number and size of asks and gifts, working closely with the Trusts & Statutory Fundraising Manager to ensure a cohesive and structured approach to Trusts and Foundations.


You will have the ability, skills and experience to grow the income in line with the fundraising strategy for the organisation to twice the direct costs of this role during 2017 and to raise £100,000 net of direct costs in 2018.


If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 15 March 2017.

Key Tasks and Main Duties


Major Donor Identification


1. To devise, implement and develop a Major Gifts strategy that maps out how to find and exploit new opportunities
2. To run a portfolio of major donors personally and lead the team by example in securing income
3. To identify products, services or messages that will appeal to a wide range of potential major donors and to work with the organisation to develop appropriate information and collateral to support approaches
4. To determine the right level of ask for each donor
5. To determine the optimum time and methods to make approaches and to enlist the support of others within the organisation who could strengthen the approach
6. To ensure all approaches are done in accordance with good practice and in line with the values of the organisation
7. To ensure all information is recorded in an accurate and timely manner on the relevant database system
8. Be individually accountable for the delivery of an element of the budget.
9. Ensure that there is effective and regular, timely and accurate reporting against plans, budgets and objectives in line Wayfindr as a whole.


Major Donor Stewardship


10. To make or facilitate appropriate asks
11. To ensure approaches and contact are made appropriately
12. To ensure donors are acknowledged, thanked and kept informed to the highest standard
13. To ensure donors feel valued and appreciated by the organization
14. To develop and improve relationships with donors and potential donors to support a long term relationship
15. To seek to progress donors on a journey developing long term commitment & support


Strategic Planning


16. To develop a strategy for growing major donor income
17. To ensure the strategy for major donor income meshes with the wider fundraising and organisational strategy and ensure it receives suitable attention & support
18. To work with others in the organisation to develop a group of individuals who are able and willing to make approaches and introduce potential donors
19. To ensure budgeting and planning are of the highest standard




20. To act as an ambassador for Wayfindr
21. To show a commitment to the aims and objectives of Wayfindr
22. To show an empathy with those we seek to help
23. Work with the Chief Executive and Senior Management Team to deliver the above.
24. To ensure that equality and diversity is embedded in all activities
25. Be responsible for promoting and safeguarding the welfare of the organisation’s beneficiaries and all other children and young people/vulnerable adults that have contact with the organisation
26. Other duties as required

Person Specification


Education and Training

To degree level or significant relevant experience and membership of IOF


Skills and Experience




  • Experience of leading a major donor function
  • Personal experience of securing substantial donations from HNWI of at least £25,000 and preferably substantially more
  • Experience of working in a senior role within the Sector
  • Experience of successfully applying for substantial grants from private family Trusts and Foundations
  • Knowledge of fundraising databases and the value of researching donors
  • High levels of numeracy skills including identifying and analysing trends
  • A strong and persuasive personality with the ability to move and motivate audiences and individuals
  • Experience of using a Customer Relationship Management (CRM) system to store donor information.




  • Proven experience of working to deliver high performing events with a focus on both the donor and ROI
  • Experience of developing and maintaining a persuasive Case for Support and project briefs


If you would like to take on this challenge please send your CV with a covering letter outlining how you meet the person specification to recruitment@rsbc.org.uk.  The closing date for applications is noon on 15 March 2017.


Our team combines the digital product and user centred design expertise of ustwo, with the Royal London Society for Blind People’s 175 years of experience working with blind people.